There were several factors that brought it down, but the fact they couldn’t produce as many premium tomatoes those first couple growing seasons was a killer. So they lost money selling tomatoes at a discount, and there wasn’t as big a market as they assumed.
Plus, they couldn’t get the other greenhouses online fast enough, so that didn’t help. That’s one of the reasons they filed bankruptcy, because their biggest creditor foreclosed on them due to the Richmond greenhouse taking so long getting built.
It is very labor intensive work, we rarely had more than a couple days off, I usually had to work Mon-Sat. Once those plants get going, you cannot afford to leave them unattended for too long. Now strawberries and leafy greens may not be as bad, but tomatoes take a lot of work.
The hot and humid working conditions, plus dealing with all the pollen, plant resins, molds, bugs and a inconsistent management style lead to a high turnover rate. Plus, $13/hr seemed to be a bit low for the work required.