Strawberry Interview with big producer

If you could ask questions to one of the biggest strawberry bare root producers in the United States and Mexico, what would they be?

I have an interview on strawberries coming up with them and am in need of strawberry questions from the collective :sweat_smile: .

I’m having writer’s block and can’t think of much to ask so I figured I’d do some community outreach for questions and give everyone else a chance to ask as well.

They’ve been doing this for over 40 years and have hundreds of acres of bare roots that they ship out each year in the United States and in Mexico. Through my chronic online status in the Facebook groups and berry gardening niche, I’ve been able to get connected with some amazing people and they’re giving me the opportunity to pick their brains for social media so ask away!!..

The interview will be later in December and posted possibly in January or early 2027.

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Where do they see the future of growing with inflationary concerns and labor supply changes ?

what are the biggest challenges farmers face?

I’d be curious what varieties they grow, is it mostly day neutral? any new varieties on the horizon?

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I would ask if the trend in the semi-ornamental red flowered strawberries will continue. They look amazingly healthy and vital. Though the blocky long fruit will take some getting used to. I see a number of new varieties are out, Will we see other color flowers?

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Unfortunately i don’t think* they don’t do the colorful ones since they’re not bred for commercial use and more so for home growers and for reselling.

As far as I’ve seen, none of the colorful flowered varieties have commercial berry potential and they’re more seen for ornamental value.

I’m pretty sure they don’t breed the colorful ones but i could be wrong entirely. I’ll ask though.

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They do both day neutral and June bearing equally.

From what I can tell, the focus with commercial growers has been swaying towards day neutrals being more popular lately and for the foreseeable future.

Here in Washington state, the June bearing farms have been slowly going out business. From my observation with just the farms in my state, they have to replace them as soon as the season is over and there’s a lot of maintenance involved and then crop rotation to green beans and other veggies in their place shortly afterwards. The only strawberry growers I’m seeing that doesn’t have a bad outlook in the future, have been transitioning to day neutrals to extend the season. Even then, rising costs of everything have been eating up profits for a lot of growers.

I’m definitely adding your top 2 questions to my list! I haven’t thought of those.

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25 plants are $15 retail at XXXX nursery right now.

So im assuming that the retail nursery paid 25 cents or so wholesale?

With all the labor involved plus shipping etc etc .. how do they make money?

Just one person at $10/hr would have to call 40 plants/hr loss.

Why sell plants? Why not grow fruit in that acreage?

Who grows the Box Store Bare roots? They are 40cents each retail.

Im probably not factoring in the mexican labor price..which i doubt will be an honest answer.

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How do they decide what varieties to grow?

How do they see the trade off between taste and berry size/look?

A specific example would be that high end chefs and consumers loved tristar but the growers could no longer source the plants in commercial quantities

Are they producing plants mostly for west coast/arid locations or also for humid east coast locations and how does that factor in?

Do they supply plants to smaller farms/nurseries or only big major ones or to chain nurseries ?

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They’re not the ones selling these or this brand. They sell to commercial farms and nurseries.

Their roots are harvested with machines and shaken off with machines. They use workers to pack, ship, and store but everything is done with machines so they’re picking up thousands of roots per hour vs limited by man amounts.

When i asked them why not fruits, they told me they have the bare root process down so well that the fruits would have to be another business in its entirety. But of course I’m going to ask again and whether or not it may be in their future lol.

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Strawberries are one of the fruits grown hydroponically, is it the future?

All of this above!

Personally, i don’t think so but a lot of farms are trying this. I’ve tried it myself and nothing can compare to just soil.

Hydroponics is great however they take a lot more electricity, water, and getting the nutrients right is very hard lol.

There’s also a very big difference in quality and how the fruit comes out when doing hydroponics as well. I don’t think anything can override soil in this aspect but i could be wrong.

I’ll ask this if they plan on anything with hydroponics though, that’s a good question i didn’t think of as well.

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Main benefit is winter production locally

i’d be curious about what they see the future being like. labor, equipment, future of ag in north america in general.

they aren’t breeders, so they may not be able to offer insights re: what traits or techniques are seeing more use or focus, but they may be closer to that end of the pipeline than others.

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Correct, they aren’t breeders but they do work closely with breeders and the universities as well. They do have videos here and there where they’re actually in the tissue culture lab and mass production areas of some breeding facilities to inspect and pick out varieties if I recall correctly. With that, they do have some voice in it.

so what is important in variety selection to a producer that grows many acres of the same type?

i’m thinking it’s not exactly what hobbyist growers seek out and yearn for. i mean, what small scale specialists desire.

how do they handle disease control?

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